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Phillies Blue Jays 1944 Alternate logo Tee
Phillies Blue Jays 1944 Alternate logo Tee
Phillies Blue Jays 1944 Alternate logo Tee
$38.00

Officially licensed Philadelphia Phillies Throwback Wordmark Powder Blue Tee by Mitchell & Ness.

*History of the Phillies Blue Jays logo:

In January 1944 the Philadelphia Phillies were getting ready for what was to become yet another year in the middle of a streak of 16 consecutive losing seasons. This was also to be the first season under a new ownership regime, led by 28 year-old Bob Carpenter Jr.

During the 1943-44 offseason the club hired marketing consultants in an effort to increase revenue and drum up fan support—a very unusual move for a Major League franchise back in those days, especially so in the middle of World War II. An additional nickname and a visual insignia were sought for the franchise, via a contest. This new monicker was intended to supplement the traditional Phillies nickname. A contest was announced on January 25, seeking a fresh name, one which would reflect the club's "new spirit," with a $100 war bond to be awarded to the winning entry.

The contest proved to be very popular, attracting over 5,000 suggestions. Carpenter was quoted as saying that the club had received "letters from every state in the union." Proposed nicknames "ranged from Daisies to Stinkers," but the winning entry was submitted by one Mrs. Elizabeth Crooks and announced on March 4—"Blue Jays." The accompanying logo appropriately featured a blue jay perching atop script "Phillies" lettering.

The bird was utilized as a sleeve patch by the club and was immediately featured on items ranging from scorecards to team letterheads to miscellaneous souvenirs. Jersey lettering was dark blue as was the club's headwear, which featured a white block sans-serif "P" both at home and on the road.

The blue jay sleeve patch was dropped when the club changed uniform designs in 1946.